Eventum Premo

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XI SPIEF

About the project

The Eventum Premo team took part in the organization of the main economic event of the year, traditionally held during the White Nights – the XI St. Petersburg International Economic Forum. Facts from the last forum: 8965 people, 65 countries, 9 presidents, 1400 journalists, more than 40 TV companies, over 200 charter flights. About 30 protocols were signed for a total amount of 13.5 billion US dollars between such major automobile companies as Volvo, Suzuki and Peugeot, Boeing and Sukhoi airlines, Boeing and UAC, Pepsi and LUKOIL. Of these, 6.5 billion is a mixed partnership between government and commercial structures. During the days of the forum, 4 plenary sessions, 16 round tables, more than 30 press conferences were held; over 70 presentations were made, 4 investment projects were selected. Accreditation of journalists was carried out from April 3 to May 19. In total, more than 1400 journalists took part in the forum (for comparison: last year the number of journalists was 2 times less, the interest from the foreign press increased 5 times). 1/3 of the journalists are representatives of television companies. Before the forum, 6 press conferences and several informal meetings of the organizers with journalists were held. The press center of the forum made it possible to hold up to 5 events at the same time and provided maximum technical capabilities for journalists. A system for announcing events was developed specifically for the press center, including hands-free communication, a creeping line on plasma panels, a feed of announcements and news on a special website for the press, materials at information desks and in special points, and SMS newsletters to journalists' mobile phones. Platform for mobile satellite communication stations (Fly Away); 18 booths for TV companies. Each booth received an international television signal from the host broadcaster. All booths were equipped with sockets for Internet access and telephones with international access. Stand-up position on the territory of the press center, designed for the simultaneous operation of 8 TV cameras. Each cell was equipped with electrical outlets, lines for transmitting a signal to the control room of the host broadcaster and sending a reverse sound signal from the control room. The internal television system made it possible to watch several events at the same time (up to 5). At the same time, in addition to the image, journalists had the opportunity to hear the translation into Russian or English. The project team (in total, the work of the press center was provided by 50 people) received gratitude from the key organizers of the event.

Shortly

Task

Unite employees around Gov plans and pressing professional issues.

Solution

Gov topics were divided into clear blocks and discussions.

Result

The Gov dialogue continued outside of the main program.