Eventum Premo

/brand zone
/banks

Sberbank Veranda

About the project

Gorky Park hosted a real holiday for gourmets - the third annual Food Festival. For the second year in a row, the official partner of the event was the Moscow Sberbank of Russia, which opened the VERANDA SBERBANK Premier restaurant on the territory of the gastronomic quarter. This year, the Food Festival surprised numerous guests with a variety of national restaurants: here you could try Mongolian teas with salt, Turkish sweets, and authentic Italian pastes. The author's menu of VERANDA BERBANK Premier also included dishes of traditional Russian, German and Chinese cuisine, and the latter became the undisputed leader in the number of tastings. After registering, each guest of the festival was able to appreciate exclusive food sets from the famous Moscow chef Vladimir Mukhin, who was responsible for the concept of the menu of the VERANDA SBERBANK Premier restaurant, completely free of charge. The number of people wishing to try the author's cuisine only increased every hour and, despite the bad weather and increasing rain, by the end of the day amounted to more than 2200 people. Vladimir Mukhin commented: "I am not surprised that at the end of the holiday, VERANDA SBERBANK Premier became the most visited, and Chinese cuisine was the most popular. This is natural, since the demand for Asian delicacies remains stable. But there is an obvious transformation here. Muscovites, accustomed to "traditional" Asian (Japanese, Chinese) restaurants, are now looking for something new in all this diversity. And this "fresh" today is Pan-Asian cuisine. Today, unusual and delicious food is very popular, where there is a combination of three unexpected ingredients that give rise to new tastes. Therefore, we have added a piece of our author's interpretation to all the dishes presented on the veranda of Sberbank." For example, for Chinese glass noodles and rice at WOK with veal filling, oyster and fish sauces and sesame oil were used. Soy sprouts and leeks gave a special piquancy to this Pan-Asian dish. In the menu of Russian cuisine, traditional fried potatoes with mushrooms turned into a gastronomic delicacy due to the addition of airy almond mousse and lightly salted cucumber tartare. VERANDA SBERBANK Premier became not only the most visited restaurant, but also the most technologically advanced venue of the holiday. Everything was thought out to the smallest detail here - for the convenience of guests, modern hand sanitizers worked, and the talking robot Maxim greeted the audience and gathered around him numerous children and their parents. Also in the Sberbank area, an art object of fresh flowers with the bank's logo appeared before the guests, against the background of which the guests of the holiday took memorable photos and posted them on social networks. And high-speed Wi-Fi from MegaFon made this process instantaneous. Those with a sweet tooth tried dietary sorbets made from sea buckthorn or arugula with pine nuts and unusual ice cream, surprising with its interesting combinations: from sesame seeds and poppy seeds to dark beer, prosecco and even gorgonzola cheese. For those who actively watch their figure, the well-known nutritionist Angelica Duval worked in the wellness zone. She helped everyone to pass a special test, according to the results of which guests received a professional recommendation on healthy eating, as well as an individual cocktail of natural fruits and vegetables. A mobile office and bank terminals operated on the territory of the gastronomic perimeter. It was possible to quickly withdraw cash for interesting purchases and replenish your mobile phone account without leaving the festival. Sberbank Premier reference is a fundamentally new approach to the relationship between the client and the Bank. The SBERBANK Premier tariff plan will allow you to feel comfortable traveling, emphasize your high status, save and increase your funds, as well as receive additional bonuses and privileges from the bank's partners. The Sberbank Premier tariff plan is at the service of individuals - a set of the most popular banking products and services, especially for premium clients: a personal manager who will provide advice on all products of interest, including personal financial planning, combined products, deposits, deposits, mutual investment funds (UIF), endowment and investment life insurance, lending, premium bank cards, insurance for those traveling abroad, rental of safes and foreign exchange transactions on special terms. Sberbank Premier clients have at their disposal more than 250 service areas in Moscow and more than 1500 throughout Russia. This project won the Event of the Year competition

Shortly

Task

To give the audience an independent reason to stay in the Sberbank zone.

Solution

The Sberbank space was associated with the character of the brand and the mechanics of participation.

Result

Sberbank guests stayed, participated and got acquainted with the brand.