Eventum Premo

tinkoff Stereoleto 2020

About the project

We were again able to gather offline and share these indescribable emotions. Our Tinkoff X Stereoleto booth was the area with the best view of the main stage. The concept embodied an abstract reflection of St. Petersburg with its legendary bridges, graceful colonnades and endless well courtyards. The soloist of Anakondaz appreciated the stand and successfully settled there during the performance ;) We also introduced several activities where everyone could earn points and exchange them for merch, drinks, donuts and cashback.

Shortly

Task

Create a noticeable point of contact between Tinkoff and the site’s audience.

Solution

The Tinkoff image was supplemented with actions that turned interest into contact.

Result

Tinkoff guests stayed, participated and got to know the brand.