Eventum Premo

KIA Brand presentation

About the project

On July 1, we held a super-scale event to launch the transformation of the Kia brand in Russia! The event marked a bold step towards a new philosophy and global goal - to become a leader in the future mobility industry. The new positioning of Kia is close to us at Eventum Premo. The key goal was to reflect the sense of dynamics of MOVEMENT THAT INSPIRES in all elements of the event, from decor to content. Presenting not just one car, but an entire brand - done.

Shortly

Task

Communicate KIA's key messages to the audience and engage them in discussion.

Solution

KIA speakers and guests were united by a dynamic program.

Result

KIA participants better understood the agenda and positions of their colleagues.