On July 27-29, the ParkLive international music festival was held for the fifth time in Moscow's Gorky Park, in which MegaFon was integrated. For three days, the festival was broadcast LIVE online, which, in addition to showing the concert, included interviews with stars from the studio located directly next to the stage. Many artists of the festival became guests of the music studio: Tricky, Kaleo, Little Dragon, Eimic, Sofi Tukker and, of course, Gorillaz, who came to Russia for the first time! In addition to the studio, several areas were organized for guests of the festival - in front of the stage and an amphitheater overlooking the stage exclusively for network subscribers, as well as a lounge area for everyone. Guests could make a prediction and win a T-shirt painted by a street artist at the festival, receive a video with their participation, participate in a quiz and see the star live in the LIVE studio.
To transfer acquaintance with MegaFon from advertising to personal experience.
MegaFon's architecture has been made visible, functional and convenient.
MegaFon's mechanics translated the guests' attention into action.