As Renault introduced its new Logan, Sandero, Megane and Fluence models, training sessions and comparative test drives for dealer-centre employees were held in Moscow, St Petersburg and Yekaterinburg. Eventum Premo organised the project. The first part of the training took place over four days, from 19 to 22 January, in Moscow. Local dealers then took part in activities in St Petersburg on 26 and 27 January, and the dealer training concluded in Yekaterinburg on 2 and 3 February. Preparing the project took several months. Our responsibilities included venue selection, car and test-drive vehicle rental, logistics for the test drives, servicing and transport control for the Renault vehicles, selecting the trainer team, producing printed materials and developing the complete event logistics. Following the participants’ highly positive feedback, Avtoframos decided to hold another similar one-day event in Moscow for its staff. It took place on 16 February and marked the final stage of the project. We are confident that the knowledge and skills gained during the training will help Renault’s dealer network deliver a consistently high standard of service and better meet the needs of the brand’s clients.
Solve Renault's communication challenge through a clear audience experience.
The Renault concept, space and participation were connected by one logic.
The format helped the audience remember Renault's message.