The event is a fairy tale. Another world with its own laws. Guests should not and do not want to see how it all works. In this fairy tale, the promotional staff are elves. Imagine what will happen if guests see the elves smoking... The fairy tale will end ahead of time.
Authors
On June 25, 2009, a new book by Alexey Berlov and Alexander Shumovich, partners of the Eventum Premo company, “Mix, but not shake: Recipes for organizing events,” goes on sale.
According to the authors, events are not just bright and memorable events in our lives, but also an indispensable marketing tool, a unique way to arrange a personal meeting between your client and brand.
“The release of a new book on event management, based on extensive practical experience, is a significant event for the market and indicates the degree of its development. This is a Russian book by Russian experts about Russian events, the task of which is to bring their participants not only joy, but also profit,” comments Alexey Berlov.
The main blocks of the book: how to find out the real goals of an event, choosing an event concept, building an event scenario, 4 mandatory elements of your scenario, financial planning mistakes, technique and decoration, managing a team of event managers, evaluating efficiency and market prospects.
Let us remind you that this is not the first such experience for Alexander Shumovich. In 2006, his book “Great Events” was published. Technologies and Practices of Event Management”, nominated for the Business Book of the Year award in the category “Best Book by a Russian Author”.
In 2008, Alexey Berlov and Alexander Shumovich decided to summarize their experience in organizing events under a common cover with the title “Mix, but not shake: Recipes for organizing events.”
For reference:
Alexey Berlov and Alexander Shumovich are partners of the Eventum Premo company, successfully working in the market of PR services and event organization since 2003. Alexey and Alexander are also authors of seminars on event-management.
The book by Alexey Berlov and Alexander Shumovich “Mix, but not shake: Recipes for organizing events” is published in a circulation of 3,000 copies.
