Russian racing driver, Russian champion in the Touring class and multiple winner of various European races Oleg Keselman became the head of the test drive department at Eventum Premo. At this stage, the agency is preparing several large automotive projects at once, which contributes to the formation of a professional team in the mode of real projects, cooperates with European agencies and strives to bring their experience andtechnologies.
“Organization of test drives–This is a narrow area of event management that requires special knowledge and special experience. You must understand cars, understand the specifics of the tracks, and the audience of the project. On the other hand, you must understand the strategic challenges facing the brand and be responsible for the overall logistics of the project, in particular, branding the space and attracting guests to the event. Typically, these blocks are ordered from different companies with different specializations. We want to offer our Clients the entire turnkey event in one place, this reduces costs and improves product quality”, commented Eventum Premo Partner Alexey Berlov.
For many years, Oleg has been organizing exclusive test drives for the world's leading brands, using his personal experience. Eventum Premo also has extensive experience in implementing successful projects for automobile brands, both in the field of PR and event marketing. More than 8 years of cooperation with Volkswagen in Russia on PR promotion of the brand, more than 5 years of cooperation with Skoda, long-term partnership with Volkswagen Commercial Vehicles, as well as the Seat brand.
"I'm glad to join the Eventum Premo team! Having ten years of experience working with automotive and motorsport projects, I believe that now he will be even more in demand together with this team of professionals. Now we will be able to offer clients more large-scale and exciting projects", added Oleg Keselman.
The agency has numerous automotive cases in its portfolio, including projects for BMW, KIA, Nissan, Chevrolet, Renault, Volkswagen, Seat, Porsche, Skoda, Volkswagen Commercial Vehicles. In addition, the Eventum Premo team has been providing organizational and information support for the All-Russian National Award “Car of the Year in Russia” for several years.
“We clearly see the strengths of each team member. Oleg – technical aspects, test drive logistics, route selection, control of the process, safety issues.Eventum Premo – general project logistics, travel, branding, working with guests. We have long dreamed of creating a truly professional team of test drive organizers and now we can boast about it",” noted Partner and founder of Eventum Premo Alexander Shumovich.
