Aristotle said that the beginning of all philosophy is wonder. The reason for surprise is always something unknown. And the unknown is a risk. Unfortunately, it is impossible to achieve success in organizing events without taking risks.
Imagine a journey. Vacation, you are going to an exotic country. If you've read a lot about it and planned everything too well, then nothing there will surprise you. It will be a tragedy. Instead of discovering something new, getting a cool experience, your trip will turn into an inspection. You will visit the main attractions one by one, you will not be surprised by the prices in stores and dishes in restaurants, the pre-selected hotel will be good, safe, but it will not surprise you in any way. What is the thrill of such a trip? This is a moderately boring inspection for a person who has already experienced everything in advance. And he became convinced that life was as he had imagined it before. You will see in real life what you have already seen, that’s all. Real emotions arise when you are surprised.
It's a similar story with events. Do you want an adventure or a tour of pre-selected experiences? If you use previously tested solutions, it will be good, but there will be no delight. Only untrodden roads beckon, only experiments make you hold your breath.
To succeed in an event you need to take risks. Try something that hasn’t been tried before - a new format, a bold idea, a controversial design, an incomprehensible scene, a new location. Choose something that the audience has not seen and something to which we do not yet know the reaction of this audience. Maybe you'll like the idea, maybe you won't. This is a risk you must take if you want to win. If you choose a proven solution, you won’t go wrong, but you won’t surprise anyone, which means there won’t be any delight. When choosing a bold decision, there is a risk of losing, but when choosing a proven solution, you can be sure that you will not win. People will not remember those who did not exceed their expectations.
It’s a pity, but having taken a risk and achieved success, this success can no longer be repeated. At this moment, a bold, successful decision turns into a proven solution. We already know the public's reaction and the public already knows about our idea. We won't surprise them anymore. They will only experience the new impression they are waiting for. Inspection of the famous.
This is the essence of the business of successful agencies - to explore new territories of the unknown, to come up with new ideas, the reaction to which we do not yet know. This is what we do at Eventum Premo. And you can't stop there. This is the attractiveness of the event business.
The beginning of any event is the desire for surprise.
Its Real New & WOW
