Eventum Premo agency provided full PR support for the press tour of Volkswagen Commercial Vehicles to the IAA Commercial Vehicles exhibition, held in Hannover (Germany) from October 25 to 2. Volkswagen Commercial Vehicles presented 5 new models to the public and presented a total of 44 vehicles. Among the new products:
- The first Volkswagen pickup truck is a design development, payload capacity is 1 ton.
- Caddy 4MOTION - production car with all-wheel drive
- Caddy PanAmericana - version of the model for active recreation and long trips
- Caddy Life "Style Edition" - stylish minivan
- Crafter BlueMotion concept car - minimal operating costs for large vehicles
Eventum Premo provided services for inviting and accrediting media, organizing and supporting journalists, and providing information content for the project.
