THE FIRST CAT MICROBLOGGER IN TELEGRAM

The story is about the cat Lesha and the man Roma, who argued with his colleagues, created a telegram channel and is still in the red by 8,000 rubles. Case analysis for those who want to create their own channel
(original article here: http://telegra.ph/Pervyj-KOT-mikrobloger-v-telegram-10-19-2)

Who: Roma Bokov - creative director of Eventum Premo
What: telegram channel KOT - https://t.me/cat_alexey
When: 3 months ago
How much: 15,000 rubles - spent on channel development
How much: 7,000 rubles - advertising was sold for this amount
Why: I argued with my colleagues, and then it became a joke
And how: 2798 subscribers at the time of writing

Part 1: background
4 employees of Eventum Premo created 4 telegram channels and argued about who would gather more subscribers in a month (spoiler: I won).

Channels participants in the dispute (besides my CAT):

https://t.me/Poshli_Pokurim - channel "Misha Work" on behalf of a colleague;
https://t.me/etotvoisosed - channel on behalf of a neighbor;
https://t.me/tvoi_pes - channel on behalf of the dog.

Part 2: why I won.
Because I invested money. It is VERY DIFFICULT to promote a channel without money. Only a few fire. The channel may have brilliant content, but without promotion, you will still have 58 subscribers.

Colleagues make excuses that this is because of my cat Lyosha. Like he lives in my house, I can look at him every day and come up with jokes.

Bullshit. All because I invested money.

Part 3: how to promote your channel.
To start a channel, add your entire contact list from your mobile phone.

You can add no more than 200 people according to the channel rules. Half will definitely fall off in the end, but the other half will remain and will be your first subscribers. Moreover, half of this half will not even understand that you added them to the channel.

Then our digital manager recommended the platform to me https://sociate.net/- here you can buy advertising on any social network. Moreover, you can promote your channel in public VKontakte, Odnoklassniki and Instagram.

I bought advertising in the largest cat publics on VK and in Telegram porn channels, as they were the cheapest and most numerous. I spent about 1000-1200 rubles on everything.

Honestly, it wasn't very effective. In general, I don’t recommend buying through platforms and sites, as the price there is fixed and there is no direct contact with the channel admin. And you can also find out the statistics they give via telegram by installing the @ControllerBot bot and making it the admin of your channel.

my personal account in sociate and examples of advertising posts with prices

After spending another couple of thousand on sociate and realizing that it didn’t really bring me new subscribers, I realized that “someone runs the channels, these are real people,” which means I need to find them and write directly.

https://tlgrm.ru/channels - the best channel search engine. You type in the topic, open the channel, click on the photo and almost everyone says who the admin is. Write to him and ask him to publish you for free: “look how cool the channel is.” In 9 out of 10 cases they discount the price for you. In 10m the admin likes it and publishes you for free. With the rest, you either bargain or take advertising for the offered amount. But! Unlike sociate, where a post hangs in the feed for 24 hours, here you can agree on 48 or even so that the mention of your channel remains FOREVER!

price list of the owner of almost all the most famous erotic and porn channels. I still don’t understand why 290 people signed up for this price list. WTF???

The so-called VP is mutual PR. When you cross the 400-500 subscriber mark, you can safely look for interesting channels with a similar number of subscribers and offer them VP.

“I publish a native story about you, you about me.”

Telegram channels catalogs of telegram channels. There are a lot of them. Main content - they look for interesting channels and publish notes about them. I will publish my database at the very end. I give it to everyone for free. I got it for 300 rubles from a telegram consultant. Yes, you heard right - from a telegram consultant. Who advised me for 2 weeks for 300 rubles, suggested where and how best to advance.

Telegram channel catalog sites, public catalogs in VK. Everything is at the very end of the article. I wrote to everyone, everywhere, leaving a mark about my channel.

On the website https://tjournal.ru There is a CLUB tab where anyone can create a post for free. So did I. And then he posted it on his fb: “look how cool I am, a popular resource is talking about me.” The era of fake news, no one even bothered to check the club, it’s not a club, and subscribers continued to grow in my channel. After all, tjournal wrote about me.

I didn’t write the name and agency, I received a lot of hate in the comments, but the growth of subscribers continued. I didn't care about the rest, I had to win the argument.

Colleagues also say that there was good growth at the beginning, because some of the subscribers came to me from the Instagram page of my cat Lesha (it is run by my wife, purely for fun. There are 0 rubles of investment and 0 rubles of profit). They are right, but not much has come. Instagram is a very difficult tool to transfer to another platform, especially telegram. In total, 50-60 people came to me from Instagram.

But when I had 1200 subscribers in the telegram channel and I made a post about the cat also having an Instagram page, the growth on Instagram was +200 subscribers.

Only photos of Lyosha are published on Instagram, without people

Part 4: What's the hardest part?.
Time and content. I really worked on the channel. I wrote to everyone, looked for options, and wasn’t afraid to spend money. And he did this for several hours on weekends and an hour in the evening after work. That is, I simply programmed myself this way - to work on the channel every day. I just really wanted to kick my colleagues' ass :)

But content is not an easy matter. Especially in a channel like mine. It is humorous, and also has a limited topic - jokes on behalf of the cat. So, I spent 1000 rubles on buying 15 jokes from a friend of KVN. I described the concept to him and said: “Vityok, I have some money, can you help me?”

at first there was only text humor
later, my wife’s friend made a sticker pack based on photos from Instagram
https://t.me/addstickers/Lesha_cat

then they made a meme in photoshop
and took the tool from Instagram - photo + text

Part 5: Selling Ads
When the number of my subscribers exceeded 2000, I began to receive requests from administrators of other channels to purchase advertising in KOTA. Just remember to indicate in the channel description who the admin is, otherwise you won’t be identified.

And here is the most interesting thing. Decide HOW MUCH advertising in your channel will cost and HOW LONG it will be on it, WHAT TOPIC I will publish on and which not. There are many questions and every time I approach requests individually. At the moment, I have earned 7,000 rubles by selling 3 advertising posts. So consider...

The first who bought advertising from me were CASINO MATHIEGO VULCANO :) But! What they asked me to publish was weird and I didn’t want to clog up my channel with it. Therefore, I slightly reduced the price that was initially agreed upon, rewrote their advertising text and took a photo with Lyosha.

and here is what I published for 2200 rubles for 24 hours. And I lost 15 subscribers. Lesha, by the way, didn’t like swimming in counterfeit money
another example of a sponsored post that I sold

Part 6: and what's next.
And then I don’t know what. I just enjoy it. I keep looking for options. There are plans to buy advertising in two large Uzbek channels. Each has about 30,000 subscribers, a lot of views on posts and advertising prices are 3-4 times cheaper than in Russian channels.

Part 7: base. For those who have just created their channel.
The database of catalog telegram channels promised above (I wrote to everyone, bought a publication from some, and some published it for free):

Websites:

http://www.telegram-channels.ru/
https://telegram-club.ru
http://telegram-plus.ru
http://tlgrm.pro
http://botfamily.com
https://tlgrm.ru/channels
http://tchannels.me
https://www.reddit.com/r/TelegramChannels
https://www.mobileslot.ru/stati/samye-populyarnye-kanaly-v-telegram
http://tgram.ru/channels
http://telegram-free.ru/kanaly-v-telegram.html
https://vk.com/telegramfree
https://hmdw.me/telegram-channels/
http://sergeykorol.ru/blog/telegram-channels/
http://inten.to/?q=&r=true&lng=ru&t=m
http://Uztelegram.com
https://plus.google.com/communities/111338788956302207806
telechappy.com
tgchans.com
StoreGram.ru
https://www.reddit.com/r/TelegramChannels/

VKontakte.

Catalogs:
@botchan
@chkkb
@vipcatalog
@worldchannels
@ChanChannels
@channelslist
@listogram
@gramru
@tchannels
@tpublics
@vkanale
@SngChannel
@ruschannel
@TlgrmChannels
@CatalogChannels
@ChannelsTG_MostPopular
@KatalogTG
@channelsplus
@pages
@telist
@tchannelsru
@top100robots
@place4channels
@canalestelegram
@channels_catalog
@ChannelsOnTelegram
@place4channels
@channels_catalog
@CatalogTelegram
@pr4pr
@canalesranking
@MundoTelegram
@listadodegrupos
@canaisegrupos
@CanalesyGrupos
@kumpulanlink
@bots_and_channels
@publicidadtelegram
@Channels_TG

P.s. if you happen to know any other tools for promoting telegram channels, write in the comments below or to me personally - Roma Bokov

Bokov Roman/ Creative Director, Eventum Premo