The reaction to recent events in the world in the event market has been the growing popularity of online events: the amount of content has increased greatly and, unfortunately, its quality is not always worthy of the viewer’s attention.
We'll tell you how to ensure that your online event not only doesn't disappoint your customers, but also helps increase interest and trust in online events in general.
Don't have false expectations
Online events are often more complex than offline ones: you need not only to build a customer journey map, but also to analyze which elements of the program and platform functionality for each component of the target audience will be most interesting in order to build the broadcast network most harmoniously.
Don’t think about making do with a small team
Online events have a lot of responsibilities, so the team at such events is no less than the team at classic offline events.
Love the documentation
In order for your online event to be successful, be prepared to prepare a whole mountain of documents:
- Terms of reference for the development of the platform
- Program and broadcast network
- Technical scenario
- Installation plan with contact list
- Text script for the prompter
- Briefing on air for platform moderators
- Brief for each type of speaker
- Brief for the site (yes, it’s needed here too)
- Brief for call moderators
- Text script for presenters (including emergency situations)
- Technical connection diagrams
- The structure of team interaction
Dive deeper into the principles of broadcasting
It is much more difficult to keep the viewer’s attention on a computer than offline. Work hard on the diversity of the broadcast, and also foresee all possible situations in advance so that the viewer does not run away to neighboring tabs :)
Add an offline element
So that everyone can truly feel involved in the event. This could be merch or online catering, for example:)
Think about networking
This is the part of offline that everyone misses the most. These could be segmented chats, gamification with interaction, online bars, etc.
Be open to guests
Your customer service needs to be efficient. Try to reduce the number of unnecessary questions with the help of a detailed guide on the site. Don't forget to include the manual!
Of course, this is not all. The world of online events is very dynamic: six months ago there was little of what there is now, but you can definitely start with our tips. So that you don't forget anything, we have prepared for youfree checklist, which you can use to see if you're ready to host the perfect online event.
