Our business strategy, in short, is “Love”. And now we decided to tell you why this happened. This has a deeply scientific basis.
Oxytocin is sometimes called the “love hormone” or “cuddle hormone.” When it stands out, our level of criticality decreases and our level of trust increases. When we are in love, oxytocin levels increase dramatically. Oxytocin helps us stay loyal to one person.
Another source of oxytocin is communication in a group, where all participants are perceived as “friends” based on some characteristic (for example, working in the same company or being loyal to the same brand).
In this case, our level of criticism and distrust also decreases, we tend to accept and agree more with the opinions of other group members, and we also tend to become attached to this group in the long term.
The most vivid embodiment of this communication is, of course, events. If we draw parallels with the state of falling in love, then this is analogous to a date. The culmination of expectations, conversations and fantasies. Everything else depends on how it goes - what kind of relationship you will be in next. With your company or brand organizer.
So when we go to a good event, we feel a little in love.
PS
And, by the way, recent studies have proven that communication on social networks also provokes the release of this hormone.
