The term Online to Offline (usually abbreviated O2O) is a term often used in digital marketing, meaning attracting consumers to physical purchases through advertising in a digital environment.
In other words, for example, this is advertising on social networks, or a digital project that leads you to a real store, restaurant, to purchase tickets, cars and apartments, etc. Pixels turn into real purchases, isn't that wonderful?
We do this and here is an example for the S7 company - Pozhelayner - https://vimeo.com/262805837
But life does not stand still, and O2O is gradually expanding and also becoming a term for Offline to Online, i.e. reverse example of using tools. Typically, this is a task to expand the digital audience for marketing activities that take place offline for a limited group of consumers.
In other words. For example.
You are running a marketing event for a limited group of VIP audience/influencers/specially selected lucky winners. But the event is so interesting that the broadcast of the event is watched by hundreds of thousands of people, reporting and scanty videos receive millions of views. The digital aspect of the project (a slight increase in the budget, of course) leads to explosive growth of the audience. Instead of 100 people, the presentation audience becomes hundreds of thousands. And this, accordingly, leads to purchases in the real physical world, i.e. this is the same O2O.
Offline advertising is expensive. The cost of contact in physical events is high. However, the use of O2O tools can significantly increase the efficiency of offline investments and breathe new life into traditional marketing tools.
