About constancy — блог Eventum Premo
Eventum Premo

About constancy

There are a million things about which you can say “the hardest thing is...”.

For example, it is often said that the most difficult thing is to think. And others say that the hardest thing is to change. From time to time someone says that the hardest thing is to come up with something new. Or, for example, give up sweets or do exercises every morning.

I give first place in the “most difficult” category constancy. And this is especially true when we talk about the professional services market, event management, and PR.

If you work in a car factory, your personal inconsistency will become noticeable very quickly. For example, all cars will leave the assembly line without side mirrors or without a steering wheel. And you will be fired immediately.

In the case of the service sector, you may not do your job for some time, not press your conditional button, without a visible result. Although, of course, your virtual machines will come off the assembly line without mirrors or without a steering wheel.

Since no robot can check the configuration of your virtual car, the control system must be even larger than in the case of a factory. And how to make such a system is a big question for everyone in the service industry.

One of the best ways is to translate your actions into numbers. Numbers are your robot. He will tell you what you didn’t do or did, but not enough. Numbers allow you to visualize the service.

The second is to train basic skills and reactions. Instead of training basic reactions using principles.

The third is an internal PR campaign to advocate for continuity. It's no secret that he often has the image of something boring and uncreative. After all, doing something that almost no one else is doing is always cool. It’s cool to not be permanent, I think, in Japan. And here we have the same thing.

About constancy