All people love their names. Well, almost everything. This is a common recommendation in all sales textbooks - address the person by name. It is these sounds that are pleasant to him, he is ready to listen to them and, most likely, it is these sounds that he likes.
Companies are made up of people, which means they behave in much the same way. Companies, or rather people who work in this company, love its names, its brand. These people create products and services under the mark of quality, a sign that distinguishes this product from others - they use the company’s brand. People from the marketing department, like military strategists, are patriots of their company. People from the purchasing department save every penny for their native company; they are definitely patriots of the company and their brand. And if they love their company, they love its logo and corporate colors.
A simple way to show that we, as an agency, also love the company is to include their logo in the presentation of our proposal. Large logo on the first slide/cover and small ones on each page. This is a sign that we were thinking about the company when we prepared this proposal, a sign that we also love this company and only this company. The company (people) may guess that we also take care of other Clients, but you must admit, this sign of attention is pleasant.
PS
And by the way. When going to a meeting, I personally try to match the color of my tie and shirt to the color of the company I'm joining. It's not difficult for me. I never turn down the opportunity to please people.
