What is one thing that no day in the life of a marketing salesperson is complete without? V-s-t-r-e-h-i.
The key to project success and good relations with the client in the future. That very moment when magic happens; when you understand the customer, his requirements, the specifics of the tender, and he, in turn, understands you. It is from this moment that everything begins. After all, it is very important to lock eyes with the client for at least 5-10-15 minutes, and even on the shore to understand whether you are sailing together, or whether you have different seas.
Yes, meetings are different, and these meetings do not always go as smoothly as we would like. But, nevertheless, they are needed. And when the customer refuses the meeting, one can only be perplexed. After all, what kind of magic can we talk about if there is a feeling that the customer is indifferent to his project? How can you trust millions and your career to some strangers? This can hardly be called the right approach to work. Although, of course, you can make an exception: if you or your colleagues have already met or worked before, then there is no need for a meeting.
Yes, sometimes it happens that after a meeting we refuse to participate. But this happens only because this magic never arose between us and the customer. We may be able to cope with the task and master the project, but if the poles do not coincide, then there will be no synergy, no further productive work. We sincerely believe that any project should be completed 200% out of 100, and we want everyone to enjoy the work aesthetically and achieve their business goals.
And all these words are supported by very real figures from our database: in 15 years there was only one victory in a tender where we did not get to know the client before the tender.
Therefore, remember: everyone needs meetings, and refusing after them is the norm.
Let's meet and live together.
http://event-forum.ru/blog/view?id=811
