On Friday, Berlov and I travelled to speak at a Volkswagen marketing conference. The brand had gathered its dealers from all over Russia, and we taught them Event Marketing. The format was quite unusual for us: three two-hour groups. In other words, we repeated the same presentation three times. What made it especially challenging was that some of the jokes in the presentation were planned and rehearsed. And telling the same joke three times a day is strange :) Everyone laughed, of course, but I could not shake the feeling of déjà vu — all the time wondering, “Have I already said this?”
I drew two important conclusions from the trip.
- Since all conference participants received our book, “Mix, But Do Not Shake”, its sales in November will clearly improve. Event Marketing is a real force! Event Marketing really works!
- If you hold an event at Atlas Park Hotel, rumors about possible food poisoning simply cannot be ignored. I experienced this firsthand.
