Yesterday we met with an important Client and talked about life, in particular about photo reports after events.
What photos are needed for the report?
- Panorama of the finished site
- All scenery
- The advertised product itself (if any)
- Product in the context of the event
- Catering, while it is beautiful, the guests have not yet arrived and scattered food on their plates
- All sponsorship branding and integration
- Smiling promotional staff in uniform
- Animators at work
- A few photos of smiling guests
Good work always requires professionals. Often, a photo report is used to evaluate the entire event. For example, a year ago I was invited to serve on the jury of a Ukrainian competition of events, where it was possible to judge what happened only by photo reports. It is clear that those who made a good photo report received the highest marks. It is almost impossible to evaluate the idea or atmosphere after the event. A report shot on a point-and-shoot camera kills any impression. Moreover, many photo reports are endless faces, often chewing.
A piece of a book"Mix, but don't shake"on this topic.
A photographer is another VIP at your event. And here's why.
Remember your childhood. Your memories of what happened to you before the age of five are most likely stories from older relatives and a set of photographs from a family album.
Now remember your own events that took place a year or two ago. You can remember some scenes, voices, events, organizational joys and difficulties. But still, gradually the memories of the event are replaced by frames from the photo report. But you are the organizer of this event! For participants who perceive the event less intensely, this law works even more clearly. The images captured by the photographer replace their own memories.
If the photo report is good, after a short time the participants will remember the event as a great event. Therefore, do not skimp on the photographer; take the choice of this important person for the event extremely seriously. Don’t be lazy and carefully discuss with the photographer what and how should be photographed, what and who must be photographed, and what and whom should not be photographed. Give him a clear task of what you need. After all, this is the person who programs the memory – both yours and the participants’.
