On September 28, an annual specialized conference for event specialists was held, organized by the Eventum Premo agency in collaboration with First Business Restaurant, a new event platform in Moscow City.
The main objective of the conference is to discuss new trends in the market and exchange experiences. More than 60 professionals had the opportunity to study and evaluate the experience of past events and discuss the prospects for the coming season. The speakers, traditionally, were managers and event specialists from leading Russian and international companies, as well as representatives of government agencies: IBM, MIEL, Microsoft, VTB 24, the Federal Agency for Youth Affairs of the Russian Federation and many others.
The main conclusion is that, of course, prices for services are falling, including fees for artists and agencies themselves. Companies are looking for elegant ways to save money, host events themselves, and event organizers are becoming more flexible in attracting sponsors.
“We are glad that our professional conferences have become a familiar platform for direct communication between agencies and customers,” says Eventum Premo partner Alexey Berlov. “Only by maintaining constant contact and exchanging experiences, we will be able to move the event industry forward and develop professionally.”
This is how Alexander Shumovich, a partner at the Eventum Premo agency, commented on the conference “Special Event - The New Reality of Event Business”: “The market is shrinking. Unfortunately, no new approaches or new ideas were presented. However, it is gratifying that a number of companies are showing resilience, continuing to develop their projects, pursuing long-term strategies.”
It is worth noting the peculiarity of this conference; the marketing campaign to attract participants this time was built exclusively on online methods of attracting participants, using social networks and contextual advertising.
The Eventum Premo agency regularly conducts master classes and seminars on PR and event management, and organizes commercial and government events.
First Business Restaurant provides a convenient venue for business and special events, catering services, and has its own developed event infrastructure.
