Agencies strive to receive significant awards for several reasons - this is increasing brand awareness, and confirmation of experience among clients, and recognition of professionals, as well as an additional driver for raising the morale of the team! And finally, it’s just nice)
We love receiving awards (we already have more than 65 Russian and international awards in the field of event marketing) and decided to analyze our rich competition for awards and prizes and share the secrets of success.
1/ MAKE AN INFORMED CHOICE
Not every award is suitable for every business and project. It is important to choose awards that recognize the specific work at which you excel. It is necessary to carefully study the evaluation criteria and choose those awards and nominations in which your projects will be demonstrated from the most advantageous side.
2/ START SMALL
Of course, a bad soldier is one who does not dream of becoming a general, but it is better to start collecting your first stars with small bonuses, for example, within Russian associations. It can also be quite easy to win in new events - as a rule, while the award is not widely known, there are fewer competitors and more chances for victory. If you have never competed for awards before and are making your only bet on the Top Event, it is better not to take risks - it is better not to “get big” in the most important fights.
3/ THE DEVIL IS IN THE DETAILS
Before you start writing your first application, read and then re-read the application rules twice, watch the video with recommendations, and be sure to study the winners and finalists of previous years. There are many nuances that need to be taken into account when writing successful awards applications, for example, the number of words and characters, and the language of captions in the reporting video.
4/ PREPARE RECOMMENDATIONS
Be super careful when filling out the recommendations block; it is important not just to indicate the company name and contact person, but also to make sure that the employee is still working, check that the phone number and mailing address are up to date, and also obtain consent for a potential call from the award organizers.
5/ LEAVE TIME FOR DOUBLE-CHECK
You should not fill out forms on the very last day, because it is extremely important not only to create an excellent project, prepare an excellent video, but also to properly present your agency, event and team. Give the completed application to a colleague to read - this way you can understand how clear the presentation is and check for errors. There is nothing worse than getting rejected because of an annoying typo made in a hurry, leave yourself at least a day to calmly review everything again, 100% you will want to improve something.
These are the main secrets - now all that’s left is to wait for recognition and victories!
