On Friday we on departure addressed to with Berlov of marketing conference of Volkswagen. VW collected the dealers from all Russia, and we taught for them Event Marketing. The performance format was for us unusual enough – 3 groups for 2 hours. That means that we have repeated the same performance 3 times. An especial piquancy that added some jokes in performance – planned and rehearsed. And to tell the same joke three times a day, it is strange:) However, all laughed, but the sensation de javu did not leave – keep mind «I it already spoke or not»?

For myself I have made two important conclusions after this trip.

1. As to all participants of conference have presented our book – «Mix, but not to shake up», indicators of sales of the book in November will obviously improve. Event Marketing it is real – force! Event Marketing – precisely works!

2. If you do events in the Atlas-park hotel, hearings about food poisoning possibility simply cannot be ignored. I have felt it on myself.