Novartis with the support of agency Eventum Premo took part in the anniversary XV International Congress of Ophthalmology "White Nights" and the V Congress of the Interregional Association of Ophthalmologists. Activities were held from 25 to 28 May 2009 in St. Petersburg.
The main purpose of Congress is to familiarize participants with the latest advances in diagnosis and treatment of various diseases and other specialized topical issues of modern ophthalmology.

The specialists of Eventum Premo has been tasked to build for the unusual stand of Novartis, which would cause positive emotions and guarantee absolute remembering your brand and made her preparations. It was therefore decided to depart from the traditional "cold" form and organize the space in which a feeling of warmth home library. Maintain emotional background helped spark apart here, oranges, flowers and photos and the warm glow of green lights. The atmosphere at the stand was really relaxing: any visitor could take a book from the shelf in ophthalmology and leaf through it while sitting in a comfortable chair, or take the girls entertainment promoters in the form of orange juice, coffee and sweets. Wishing to relax and enjoy attracted coziness and comfort of Novartis, was really a lot. The goal was successfully achieved - among the usual stands of other companies, Novartis has attracted the attention of all visitors.

However, the stand was not only the joint work of Swiss pharmaceutical companies and agencies Eventum Premo. The Congress Novartis company introduced its product - "Lucentis. This is the only drug that is guaranteed to improving and preserving vision in neovascular form of age-related macular degeneration (AMD).

The presentation of the drug company Novartis on May 25 held a Satellite Symposium: "Lucentis: an effective therapy neovascular form of AMD. EventumPremo agency to establish a presence at the symposium 350 ophthalmologists. For all guests in a specially zadekorirovannoy zone was also organized buffet with live music and a photo studio. In addition, Agency staff was organized by the professional videography and interpretation (among the speakers were distinguished guests from abroad).

Agency Eventum Premo provided a complete package of services for a group of companies «Novartis», which included the catering staff and guests, an informal program and transfer.