Volkswagen Off-road Experience

21.07.2010
Customer: 
Volkswagen
About project: 

July 21 to 36 km from Moscow Dmitrovcky highway, in the complex Ilyinskoe have started the new season of the project - Volkswagen Off-road Experience. Volkswagen is held for 35 journalists from 26 media to a test-drive of a new Touareg SUV, and his younger brother Tiguan.

In the morning participants test-drive, divided into two groups, were involved in a real adventure. After the presentation of the new SUV Touareg and breakfast, journalists waited three obstacle. The first was a test range, where journalists were able to see in action the new SUV Touareg. Second - round "pro" demanded from the participants of maximum self-discipline and work as a team with an instructor-navigator. Journalists are taught to overcome virtually all types of obstacles: steep climbs and descents, sandy areas and complex terrain. And the third track, no less difficult to demonstrate all that capable of "younger brother" Touareg - Tiguan. After the basic theory of survival outside the road, tired but happy journalists awaited reward - souvenirs and certificates of participation in the project, as well as a delicious dinner under the tent, lying on the compound Ilyinskoe.

 

Employees of PR-department of the company Eventum Premo, PR-employed providing support for the project, provided the journalists with all the press materials, and helped get the answers to all their questions. In addition, all pending transfer to the comfortable cars Volkswagen.

 

July 21 to 36 km from Moscow Dmitrovcky highway, in the complex Ilyinskoe have started the new season of the project - Volkswagen Off-road Experience. Volkswagen is held for 35 journalists from 26 media to a test-drive of a new Touareg SUV, and his "younger brother" Tiguan.

 

In the morning participants test-drive, divided into two groups, were involved in a real adventure. After the presentation of the new SUV Touareg and breakfast, journalists waited three obstacle. The first was a test range, where journalists were able to see in action the new SUV Touareg. Second - round "pro" demanded from the participants of maximum self-discipline and work as a team with an instructor-navigator. Journalists are taught to overcome virtually all types of obstacles: steep climbs and descents, sandy areas and complex terrain. And the third track, no less difficult to demonstrate all that capable of "younger brother" Touareg - Tiguan. After the basic theory of survival outside the road, tired but happy journalists awaited reward - souvenirs and certificates of participation in the project, as well as a delicious dinner under the tent, lying on the compound Ilyinskoe.

 

PR-department of the company Eventum Premo, have provided support for the project, provided the journalists with all the press materials, and helped get the answers to all their questions. In addition, all pending transfer to the comfortable cars Volkswagen.

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