August 25, 2010 at the Moscow International Automobile Salon 2010 Volkswagen have presented several premieres: the new Polo sedan, the new Touareg SUV Hybrid power plant, flagship of the Volkswagen - Phaeton and the new pickup Amarok. Also at the booth were provided with updated Volkswagen Touran and Multivan.

From 25 to 26 August, the press days at the Moscow Motor Show PR-support traditionally have provided by PR-managers of Eventum Premo, who have achieved impressive results.

Volkswagen stand was attended by over 1000 representatives of the media. For them, were prepared press packets, which included a folder with a brief press release and the disc. The disc was recorded press kits and photo printing quality of all the models of Volkswagen (1000 pcs.). Also, journalists were distributed business cards with e-mail address of the Russian press base. Having come from the given username and password, the journalist could immediately get information on all the novelties presented until September 1.

On the stand were held individual interviews with the head of the Volkswagen brand in Russia Vittemannom Frank, head of Volkswagen Commercial Vehicles Michael Semenikhina, head of the technical design of the new VW Touareg Jochen Boehle and designer Frank Bruese. Interact with the speakers could journalists from 25 media outlets, among which there were 4 cameras, including the federal TV channels.

Immediately after the press conference held on August 25 at 13:00, on the basis of all media was sent out a press release with fresh pictures of the stand and novelties Volkswagen.