This summer in Russia, an official presentation of the Skoda Superb. VIP-clients and a leading Russian media presented a five-door Skoda Superb with a unique technology TwinDoor, whereby the fifth door capable of being opened in two ways, turning the car to a representative or a roomy sedan hatchback. In other words, a business car to become a reliable partner of a business person who appreciates not only their jobs but also give time to his family.

The philosophy of the last generation Superb from Skoda - duality was reflected in the materials prepared Eventum Premo for journalists of the two capitals - Moscow and St. Petersburg, where he spent two presentation models 16 and 18 September respectively. PR-support presentations began long before the event: Preparing a press announcement, an invitation to the media, sending out invitations intrigued, the accreditation of journalists.

More than 40 leading Russian mass media attended the presentation on this model. During the event, Eventum Premo organized journalists' access to interviewees persons - representatives of the company Skoda. After the presentation and an impromptu picnic on the grass all accredited journalists were given a press release reporting the description and the outcome of an event, as well as detailed photos from the event. At the moment, is a dense work of handling requests from the media and careful monitoring of the publications on the topic presentations.