Santa Claus can be one, the main thing - a desire, a kind heart, and reliable transportation, able to get anywhere and accommodate the many gifts: such as the Commercial Vehicles Volkswagen - present Assistant to the modern Santa Clauses! It is with this slogan launched mileage organized Eventum Premo in the PR campaigns for Volkswagen Commercial Vehicles. On the eve of New Year, 24-25 December 2009, held mileage Santa Clauses for Christmas trees in the Vladimir region. Through the forest roads, trails and drifts "grandfather" got in a Christmas sake of "Rejoicing", where they waited for the cherished Christmas Christmas trees and gift bags.

15 Volunteers - Santa Clauses agreed to change their reindeer-wheel-drive PanAmericana, Caddy 4Motion Tramper and Transporter Pritsche, to verify the reliability, quality, capacity and cross-business models Volkswagen.

The project was to attract media attention to NOT brand new model, to make publications on models in the top automotive publications. And the idea of New Year's concept helped in solving tasks. Media interest in the project was an order of magnitude higher than planned, in addition "immersion" in the concept of "Run Santa Clauses and New Year gifts to increase the loyalty of the media and communications have created a warm, because after the project 60% of the participants wrote a personal gratitude to the organizers of the project. Thus, practice has shown that kill 2 birds with one stone perhaps, since the project was not entertaining, and information (test drive) and at the same time pre-Christmas mood, choose their Christmas trees, gift bags and holiday with friends in the interests of a holiday atmosphere and a pleasant aftertaste from its members.

Deer Santa Clauses have also expressed their sincere gratitude: "We are grateful for Volkswagen Commercial Vehicles for technologies that ease the burden of all the deer, and helped in the implementation of the New Year wishes. For the first time in life we can relax on the eve of New Year, and all the presents and Christmas trees will be delivered safe and sound, and much faster than before! A Eventum Premo we are grateful for the proposed concept, organization and support. "

In this project, no deer was injured.