As a venue of a test-drive we have chosed a Finland. Unique winter scenery, fantastic atmosphere, fluffy snow - this time of year Finland is transformed into a real Christmas tale that is fully consistent with the concept of the event. The basic idea - a winter tale in Finland, the European New Year Test Drive with Joulupukki (a Finnish Santa).

Representatives of the media accompanied the team Eventum Premo tested on European roads the new Volkswagen Multivan - a perfect vehicle for traveling. Before the event were given to reporters a press folder with a detailed description of the models who participated in the test drive program events and other background information. All materials were prepared by PR-department of Eventum Premo.

Creative designs, ideas, souvenirs - agency staff paid attention to every detail. Our agency is fully committed itself to develop the concept and organization of specific activities for which the route was conceived and drafted Road-book. Road-book - an illustrated guide-map - to help journalists navigate the road. In Road-beech were carefully marked the most picturesque scenery on the way, photo-point, power points and gas stations. To be certain of not losing in snowy Finnish single soldier, every vehicle was equipped with a GPS-navigator. In the Finnish town Tahko all journalists arrived on time - happy and full of impressions.

The program was intense: 440 km test drive, ice fishing, skiing, reindeer and dog sledding, a meeting with the Finnish Santa Claus Youlopukki (which for some reason came with his wife) and a Finnish sauna as the final chord.

Journalists were satisfied and gifts from Volkswagen Commercial Vehicles - these boots and bath sets occurred in very handy. The best reward for us was the good humor and gratitude of the test drive.

"Thanks for the company and delicious (like always) organization! For the fifth time do not get tired to admire Finland, including through the well organized trip " said Arthur Saruhanov, RBC daily

"Enormous thanks for the ride! And separately - for the press materials " - Leonid Aizikovich, Mail.ru