September 9, 2010 in the Concert Hall Crocus City Hall for the first time in Russia was held to launch a new product Nutrilite Double X from Nutrilite legendary ruler of Amway.

The historic event took place in the presence of 3,500 Independent Business Owners Amway. And for the first time at the launch of a new product in Russia, attended by President Doug DeVos of Amway.

Among the special honor of Independent Businessmen used the 200 NPA Diamond and above.

Operator to launch a new product by Agency Eventum Premo.

Team for two months preparing an exclusive program with professional dancers and upscale video. The main feature of the stage action was precise interaction with the image of the dancers on a huge 20-meter screen.

For each of the speakers on stage, and it was the brightest person in the history of AMWAY:

• Richard Stevens - Managing Director of "Amway"
• Mark Bayderviden - Vice President and Managing Director of Amway in Europe
• Sam Rehnborg - President of the Institute of Health NUTRILITE
• Leonard Kim - Messenger of the Crown - the founder of Business in Korea
• Eva Cheng - Managing Vice - President of the Corporation Amway, Chairman of Amway in China
• Doug DeVos - Amway Corporation President

were created by individual videos that reflect the activities, status, importance of acting for the company as a whole.

At the entrance area has been recreated, this birch grove and flower fields. Guests will immediately fall into the atmosphere of naturalness and solemnity. From afar could see the large letters and symbols AMWAY launched product Double X - two large X's.

Agency has established a system of inviting guests to a pre-mailing name badges. Badges have been developed using bar codes, thus avoiding queues at registration.

While collecting the reviews on the territory of all three floors of work a variety of activities:

1. Area health with exercise machines and devices of Health, where guests can measure pressure and to obtain summary information about their health in general. This area enjoyed great success with the guests until the beginning of the main program;

2. Recreation Area, which worked as an instructor of yoga and breathing exercises. Anyone could sit down on the soft and comfortable ottomans and relax;

3. Expo-Zone, which was introduced a full line of products Nutrilite and professional coaches of detail about the use of drugs;

4. Dance master class, where everyone could learn to dance under the guidance of experienced choreographers;

5. Augmented reality - a new activity, allowing to plunge into the online world: sending a special marker on the camcorder on the screen of bullet shoots a fountain fruits and slogans of the event.

6. Zone attended the interview on each floor guests to express their opinion about the event, answer questions, the interviewer about his work, colleagues, about the product on the company as a whole;

Also on the first and second floors were organized by the Agency point of sale within the charitable company Amway. Everyone who buys branded T-shirt or badge became the participant charity. All proceeds were used to purchase playground for children from the orphanage Marino.

In the foyer of the third floor had only Diamond NPA and above and most distinguished guests of the event. During Welcome to them as well worked area of interviews and augmented reality, as well as a separate studio with an instant photo printing.

Especially for the VIP guests was held the evening event, which spoke of the company president Doug DeVos and Dr. Sam Renborg. To implement this event in the foyer of the third floor has been specifically allocated portion of story, where the scene was built up and organized an auditorium for 200 guests.

Anyone could write your question Doug DeVos for the evening's event, for this purpose, a special rack with cards for questions.

Throughout the evening of the guests played an instrumental rock band «MAX & SAX».

In the final event guests received Launch kits with product information and guidance on effective sales. Issue of Launch-whales in the same way with the help of bar codes placed on the badges, which allowed for perfect logistics issue materials.

In general, new product launch Nutrilite Double X was held at a high level, and the guests left the event inspired and charged at further improving the quality of work.