March 25, 2010 was held the anniversary of the annual national award "CAR OF THE YEAR IN RUSSIA 2010". Agency Eventum Premo consecutive years is the organizer of the event and the fourth provides PR support for the award.
 
This year the award was held under the slogan: "Car of the Year 2010 - Russian dream".
 
The theme of the commemorative ceremony "CAR OF THE YEAR IN RUSSIA" in 2010 became Russian Dream (Russian Dreams). Styling à la russe stressed the national character of the award and allowed to note its anniversary with a traditional Russian sweep.
 
Russian Dream have visited some famous singers and the show-men, like Willie Tokarev, Alexander Nevsky with a friends, the group Hi-Fi,  the top managers of automobile dealers and caк brands, VIP-guests and public figures - A. L. Khazin, a member of the Federation Council of Federal Assembly of Russian Federation, Deputy Chairman of the Committee on Economic Policy, Entrepreneurship and Property. Ceremony ended with a noisy after-party in Club Paradise.

This year the Award was marked by a sevenfold increase in the number of voters - 1,443,315 people, and for the title of the best among the best 391 cars competed in 22 categories.

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