Santa Claus can be everyone, the main thing - a desire, a kind heart, and reliable transportation, able to get anywhere and accommodate the many gifts: such as the Commercial Vehicles Volkswagen - now the assistant to the modern Santa Claus! Immeno with the slogan launched mileage oragizovanny Eventum Premo in the PR company's brand Volkswagen Commercial Vehicles.

On the eve of New Year, 24-25 December 2009, took Mileage Santas for Christmas trees in the Vladimir region. Through the forest roads, trails and snow drifts "grandfather" got a Christmas tree sake of "Radovani", where they waited for the cherished Christmas Christmas trees and bags of gifts.
 
15 Volunteers - Santa Claus agreed to change their reindeer on four-wheel drive PanAmericana, Caddy 4Motion Tramper and Transporter Pritsche, to verify the reliability, quality, throughput and capacity of commercial models of Volkswagen.
 
The project goal was to attract media attention to is NOT a new model marks, get publications on the model in the top automotive publications. And the idea with the concept of pre-New Year has helped in solving problems. Media interest in the project was an order of magnitude higher than planned, except that "immersion" into the concept of "Run Santa Claus" and the pre-New Year gifts to increase the loyalty of media and communications have created a warm, because after the project 60% of the participants wrote a personal gratitude to the organizers. Thus, practice has shown that kill two birds with one stone perhaps, since the project was not entertainment, and information (test drive) and, simultaneously, Pre-New Year mood, to choose their Christmas trees, gift bags and holiday with friends on the interests of a holiday atmosphere and a pleasant aftertaste from its participants.
 
Reindeer Santa Claus also expressed their sincere gratitude: "We are grateful to Volkswagen Commercial Vehicles brand for the technology, which facilitated the work of all the reindeer, and helped in the implementation of the New Year wishes. For the first time in life we can rest on the eve of New Year and all the presents and Christmas trees will be delivered safely, and much faster than before! A Eventum Premo we are grateful for the proposed concept, organization and support. "