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Cars, big cars, lots of big cars - no, it's not a dream boy, but a reality for all who visit the exhibition "ComTrans - 2010.
April 19 held a press day international exhibition of commercial transport - "ComTrans - 2010", which brought together the leading manufacturers of commercial cars. The focus of journalists drew stand Volkswagen Commercial Vehicles, which was decorated in the style of the Olympic Winter Games in Sochi in 2014. The central place was taken by the Russian premiere of the Volkswagen - the new Multivan, which is in tandem with the Transporter and Caravelle, was the Russian tricolor flag. New Multivan - is the official Russian premiere presentation which was moderated by Michael Semenikhin - Head Volkswagen Commercial Vehicles brand. Despite the fact that the press conference Volkswagen is the latest in the schedule and concluding day of the press, public excitement around this event was observed by both journalists and ordinary visitors.
PR-support of this event has traditionally provided PR-managers Eventum Premo, who have achieved impressive results:
1. Stand Volkswagen visited more than 70 media representatives, among which were cars cmobilnye magazines: "Driving", "Autoworld», «TopGear», «Off Road Drive»;
business publications: "Vedomosti", "Marker», «Autobusiness»; radio "Chanson", as well as representatives of TV - "Auto Plus";
2. For the media were prepared news packages, which include not only the traditional press release, production and souvenir, and advanced press the drive on which was written collection of photos (over 250 pcs.) And 6 specially prepared detailed technical press China on new technologies and solutions used in T5 the last generation.
3. While PR-managers worked on the exhibition, from the agency's office conducted operational newsletter from the site, to ensure that media information as possible.
4. We have gained many new contacts and expanding the base of the media, which today more than 1700 actual verified contacts.
In general, the problems were many, but they are all resolved, but how we all have - that being said, the secret of the company!