Finally found a free minutes to share with you the news - June 2, at the very center of Moscow, had its World Premiere Polo Sedan - the new car brands of  Volkswagen, which was created specially for Russia, will be entirely produced at the plant in Kaluga, and sold at a price of 399,000 rubles (10K Euro).

We are actively preparing for this event, constantly feeling like heroes in the classic spy movie. After all, before withdrawing the veil from the car at the presentation we had a strict embargo - we had to carefully hide all the details on the model, including its photos and approved the name. No hop press kit by mail, no reupload the network. Transmission media is strictly hands. In general, the mystery of curiosity spurred not only journalists, but all of us.

At the premiere of the new Polo sedan we had accredited more than 200 representatives of Russian and German media, which included regional and colleagues from Kaluga, Novosibirsk, Yekaterinburg, Ufa, Samara, Nizhni Novgorod, Rostov-on-Don, Barnaul and other cities. As part of the presentations were followed by individual interviews with top management concern and brands Volkswagen, as well as with Italian designers who are directly working on creating an image of a new car.

Getting ready for a serious event, always secretly leleyash thought that supposedly otmuchayus now, but after a day of X would be good to relax. But in practice, every time, against all expectations, shows that the day of X - no not the end but just the beginning if not, then certainly the culmination of an important and difficult work. Sending reporters more information, answers to no unanswered questions at the event (mostly "And when you can ride?"), Monitoring of outputs, preparing reports and urgent attempt to shrink a huge press clipping to cram it into an e-mail, publications and analysis of the tone of comments users. But looming new project ("drive" some journalists really need).

Well, what can we say? Sum up the final outcome of the project is still too early, but the general attitude of publications pleases us now. Essentially warm heart survey on the automotive page rbc.ru, which was attended by 20,026 people: "Which of sedans 1,6 MT to 400 000 rubles, you would have bought if necessary?"

   69.7%  Volkswagen Polo 105 hp 399 000r
   11.9%  Renault Logan 102 l.s.387 000r
    8.5%   Hyundai Accent 1.5 102 l.s.377 700r
    5.6%   Lada Priora Suite 98 hp 373 279r
    2.3%   TagAZ Vortex Estina 119 hp 399 900r
    1.1%   Lifan Solano 106 hp 355 770r
    0.6%   BYD F3 100 hp 375 000r

(Source: http://www.autonews.ru/voting/autonews/).
And we, of course, with our inherent self-esteem believe that this is the fruit of our labor.