As is usually attended by the stars in the image-support of any brand in Russia? Treaty, photography, participate in press events, beautiful picture, perhaps showcase "with a face. Everything is so cold, so quietly, honorably, BUT NOT REALLY! You feel that it only business and nothing personal!

But perhaps in a different way!

So

Client: Volkswagen Commercial Vehicles
Project: The most difficult thing in the world rally "Dakar 2010" (Chile, Argentina)
Period: from 08 to 19 January 2010

We sent from Russia just 2 members of the media. Of course the brightest and most "dakaristyh. The project has been on the cheer, they returned to the real fans of the New VW AMAROK, burned, tired and with a storm of emotions. And that's what they told us to participate as celebrities world zdezdy Stefan Schaller (rock group Scorpions). Course, his specially invited to cover the Life-style media. But, in the first place, he participated in the rally for free (absolutely free), and secondly, he did not travel in a comfortable air-conditioned Amarok, he participated in all senses of the word, really, no air conditioning, shower, bedded room, amenities, in tents in the sand. PR with a shovel in his hands - it's great!

"I Can dig, I can dig not!" - Schaller (Scorpions)