Priceless creativity

Александр Шумович's picture

Many companies require that agencies "creativity for free". Agency immediately namorschat nose and say that is only free cheese in a mousetrap and all that. I think not.

Companies want to see not only the development of the budget, using technical means, but a fantasy that amazes and entertains. "Creativity for free" - a difficult but fascinating task. It just shows the class of the company. That "creativity for free" in many toevents.

Here's a small example.

At the conference the company gathered guests from all over the country. This is a small competition during the dinner. It is necessary to guess the city for a number of photos. Personally, I felt great pleasure when we were preparing this material.Competition for knowledge cities

Do you think it was expensive?