In fiction you can sympathise with the protagonist or hate it, but it somewhere there, and you – are exact here. Business books very personal – their recommendations concern personally you, to the reader, they concern you here and now, advise as to arrive to you tomorrow when you will come for work. Or even today, if you do not have any patience.

Therefore, reading business books it is possible to notice that it are full of positive thinking. It is ridiculous feature of business books. Because of this general spirit all business best sellers so are similar against each other. As business books not often contain the helpful information, but they motivate to action that – it is useful.

Whether it is possible to write the business book without a positive? Yes, but then it will be something terribly boring, type of the directory of an analyst. In it there will be an advantage, but there will be no motive to action. It is possible to present the business book which would intimidate readers, lowered their self-conceit thus that the reader has paid for it the money, but it should be very especial book, like «The Mafia Manager — A Guide To The Corporate Macchiavelli by V.». The positive – is easier.

PS
And here in blogs it is possible to intimidate, but for reading of blogs do not pay, truly?