The form - a museum, in fact - the world. Museum - it is something older, with the smell of mothballs, a handful of objects "witnesses of the past", under the hood of this, the museum BMW abstracted from all this and named BMW Welt:)

 There is no place home and straight, perpendicular to the coordinate system, where everything is different: 

The space inside is moving in a spiral upward. It is symbolic, they just can not stop the development - there is no horizontal line:)

 Volume. All three-dimensional. Exhibition stands and podiums - the last century. The model number for the last 10 years represented only nameplates, soaring into the timeline.

The story that can touch hands. An infinite number of controlled projectors provides an opportunity to explore, if not, then at least interested in the history of the company.

5 senses. Used in the maximum, as in the best events. You can bring your headphones and pretend to understand the difference between the engines fireballs different years.

Magic on a string. This flow of thoughts, ideas, images, combined with ethereal music gives a stunning effect!

Coming out of the BMW Welt am starting to think that everything seems somehow obsolete, and if something happens, what marketers have dreamed of BMW, you understand that you want to be part of that world, that the flow of ideas, who visited ... You're already dreaming about BMW ... Good job!