Night of Strawberries eaters

26.09.2008
Customer: 
Skoda
About project: 

Lovers of strawberries. Agency Eventum Premo provided informational support berry party in support of ŠKODA Fabia.

"The night of strawberries eaters " - so organizers promotions in support of New Skoda Fabia car decided to call it a club party at the center of St. Petersburg. The event was spiced sweet tasting of fresh strawberries music and fashion of European DJ. On the day of action on June 28 party attended by over 6000 guests. However, the chief guest of the project was a car New Skoda Fabia - a bright, expressive and recognizable, which meets all the requirements of potential owners - the youth of the elite of the northern capital.

Obligations of the PR-agency for the project was focused on: writing and mailing a press announcement about the event, invitation and accreditation of journalists from leading media outlets in St. Petersburg, as well as follow-mailing a press release and photo-report event information to support media project collecting publications after the event.

Confirmation of effective work Eventum Premo on the project was a wide response among the St. Petersburg media, journalists and loyalty, as a consequence, a lot of positive articles.