The event - a fairy tale. Another world with its own laws. Guests should not and do not want to see how things work. In this tale promotional staff - it's the elves. Imagine what would happen if the guests will see that the elves are smoking ... Tale ends prematurely.

Authors.
June 25, 2009 to sell out a new book by Alexei Berlov and Alexander Shumovich, partners Eventum Premo, «Mix, but do not stir: Recipes organizing activities."

According to the authors, the event - not just bright and memorable events of our lives, but also an indispensable marketing tool, a unique way to arrange a personal meeting your customer and brand.

"The new books on event management, based on experience is a significant event for the market and indicates the degree of its development. It is a Russian book of Russian specialists about Russian activities, whose main task - to bring their members to not only joy but also the profit "- says Alex Berlov.

The main blocks of the book: how to find out the real purpose of the event, the choice of the event concept, the construction of scenario events, 4 mandatory element of your script, the errors of financial planning, equipment and decorations, the management team of event managers, performance evaluation and market prospects.

Recall that for Alexander Shumovich this is not the first such experience. In 2006 he published his book "Magnificent event. Technology and Practice of Event Management », nominated for the  Business Book of the Year award in the category of " Best Book of the Russian author".

In 2008, Alexey and Alexander decided to summarize our experience in organizing events under the general cover titled "Mix, but do not stir: Recipes organizing activities."

For information:

Alexey Berlov and Alexander  Shumovich is a partner of Eventum Premo, working successfully on the market PR-services and organizing events since 2003. Alexey and Alexander are also sponsored seminars on the event-management.

The book of Alexey Berlov and Alexander  Shumovich "Mix, but do not stir: Recipes organizing activities" has a circulation of 3,000 copies.