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Blog
I trust in power of Event Marketing !
16 December, 2009 - 20:14 | Александр ШумовичOn Friday we on departure addressed to with Berlov of marketing conference of Volkswagen. VW collected the dealers from all Russia, and we taught for them Event Marketing. The performance format was for us unusual enough – 3 groups for 2 hours. That means that we have repeated the same performance 3 times. An especial piquancy that added some jokes in performance – planned and rehearsed. And to tell the same joke three times a day, it is strange:) However, all laughed, but the sensation de javu did not leave – keep mind «I it already spoke or not»?
Cop 15 in Copenhagen
16 December, 2009 - 20:10 | Алексей БерловConference Cop 15 on a climate has appeared very effective and correct from the point of view of marketing.
Roller about installation on an entrance:
About western "stars"
16 December, 2009 - 19:52 | Александр ШумовичCuriously, and in the USA or for example in France too there are quotations on local stars of the first magnitude for their invitation on coroprates' parties?
10 mistakes of event-managers
16 December, 2009 - 19:48 | Александр ШумовичOn November, 28th I will make a speach on "the All-Russia conference of secretaries and administrative workers".
As it was necessary to prepare in advance presentation, I have prepared it today. It was difficult to choose any concrete 10 errors, but here that has turned out.
Decision-making
16 December, 2009 - 19:46 | Александр ШумовичThe role of the head just in it is in time to make decisions. It would be quite good, if decisions are accepted wise and thought over, but not always it is possible. Anything terrible, this business of experience and good luck. It is not so important, whether you are right or not, it is important that you have solved, and you operate.
Just one case
16 December, 2009 - 19:42 | Евгений ИсмагиловYou are afraid to be ridiculous? You are afraid to be interesting? Then to a press with you not on the way. After all that such, as a matter of fact, work of the PR-manager? It not only scrupulous reading of press releases in which many like to take a great interest. First of all is a creation of information occasions, and such which can interest blase in events journalistic brotherhood. Any student names to you pair of tens "actual" and "interesting" reason, however, as practice shows, the theory is true no means always.
On-line event marketing
11 November, 2009 - 10:00 | Александр ШумовичAs well as promised, I spread the report on how on-line methods advertised conference Special Events. I think that many other actions can be advertised approximately as, therefore, I hope that it will be interesting to you.
The presentation is recommended to distribution.
Some words about business books and positive thinking
11 November, 2009 - 09:56 | Александр ШумовичIn fiction you can sympathise with the protagonist or hate it, but it somewhere there, and you – are exact here. Business books very personal – their recommendations concern personally you, to the reader, they concern you here and now, advise as to arrive to you tomorrow when you will come for work. Or even today, if you do not have any patience.
My favourite name
11 November, 2009 - 09:53 | Александр ШумовичAll people love the names. Well almost all. In all textbooks on sales it is the general recommendation – address to the person by name. These sounds for it are pleasant, it are ready to listen to them and, most likely, these sounds are pleasant to it.
Happiness
11 November, 2009 - 09:50 | Александр ШумовичIn general I love films though and seldom I find that really are pleasant to me. Not so long ago I have looked a film «Bachelor Party Vegas». Especial from a film I did not wait for anything, thought that it is a trite comedy. But friends have advised to look and the truth, a film it has appeared unexpectedly pleasant. Easy and ridiculous. And somehow it is imperceptible by the end to a final caption it has caused sensation of happiness – it would be desirable to smile, laugh, fly and it was believed that all in a life will turn out.
