September 26 in the Marriott Grand Hotel hosted IV Annual Conference of the newspaper Vedomosti: "Non-standard types of marketing and promoting products and services." The event was visited by about 200 people, including speakers. General sponsor of the conference, MTS.

PR-support of a sponsor in this event provided a team of Eventum Premo. The agency approached the problem creatively and, bearing in mind the main theme of the conference - unusual types of promotion, in addition to the traditional booth, banner printing, providing elements of production-goods, prepared for the sponsor unusual commercials Smartphone from MTS.

The concept of movies is as follows: two standing next to plasma screens broadcast "office staff" - a professional actor and actress, who for a few minutes engaged in a dialogue about the smart phone Blackberry. The characters were dressed in the corporate colors of the sponsor. Originality consisted in the fact that, firstly, the heroes of rollers positioned on different screens, and secondly, pleasantly surprised with the new smartphone features of MTS, they told them directly to the audience.

Broadcast helped solve the challenges in front of agency specialists: video was of interest to all conference participants, friendly personages bear positive emotions "in the nation, promote the smartphone was held in the form of games and guest memorable conference.

9 October at the Marriott Grand Hotel "the II Annual Conference" Insurance market. Government policy and the new frontiers of development. " Under this activity, the agency had MTS PR-support of a similar nature.