105082, Moscow,
75 А Fridrih Engels str.,
buld. 11, office 208
Car of the Year in Russia 2009
26.03.2009
Customer:
Автопанорама
About project:
March 26. Evening. Fashion Club "Paradise".A few speculators are rubbing at the entrance. A line of sparkling cars of Western brands are driving up to the entrance. From the club you can hear jazz sounds and the transfers of the old radio counting down the time before the annual national award "Car of the Year 2009".
The chief executives of the worlds automakers in Russia, the top managers of automobile dealers, VIP-guests took part in the ceremony. Together - more than 1000 people. Eventum Premo provided organization of the ceremony and PR-support.
This year, motorists appeared in the dudes form. Dudes - this is a challenge, a provocation. This is cheerful mood, which should have been charged by the guests in spite of everything. Organizers wanted to recreate the atmosphere of absolute feast and overflowing emotions.
Vladimir Bezukladnikov, Chairman of the Organizing Committee of "Car of the Year in Russia" award, and Vera Denisova, coordinator of the award: "This year we have had a serious tender among agencies at the ordering of events. 6 agencies took part in tender; we reviewed a total of 16 presentations. It was hard to do the choice, because it was not just the dispensation of corporate events, and prize-giving ceremony car award number one in Russia. As a result, bright, musical "dudes" from Eventum Premo, left no chances to the other. Unfortunately, sometimes it happens that the fact of victory in the tender and realization of events at the highest level are not always in direct proportion. But not in this case! Eventum Premo proves the opposite, and the event actually succeeded! "
