September, 2009

Book cover

Comrades, what cover do you like?

1

2

Why my Macintosh

My Notebook - Apple MacBook. I tried Sony Vaio, Samsung X15, Bliss, but is now focused on the apple computer and it has a number of rational reasons, specific to event-manager. 

Mini-textbook on the American event management

 Only 3 minutes and all ranked.

Journey to BMW Welt. Munich.

The form - a museum, in fact - the world. Museum - it is something older, with the smell of mothballs, a handful of objects "witnesses of the past", under the hood of this, the museum BMW abstracted from all this and named BMW Welt:)

New booklet Eventum Premo

We have released a new booklet. Frankly, this is the most beautiful brochure of our company for all time. 

  Home:

Next is content and this is the last page.

Obama and microphone

 I wonder how would we react? 

Obama at altitude.
 


 Our blog in GG

How to attract new customers

Recently I am interested in one question. 

It's no secret that the market of marketing services (events, PR, advertising, branding, BTL, etc.) are not much reduced, all the most honest recognize that there is a decline in sales and think, what to do. And here are possible options. 

Cover of new book

For our Berlov with a new book we have ordered and received several design options. Our views on publishing left. And what do you like?

Oscar - Cool or not cool?

Among marketing event in the style of "Oscar" is what really there, great banality. The format of clear and banal.

But before the Oscars these activities not only because of the difference in budgets. By the way, in preparations for the ceremony, involving about 10 thousand people, and put his 30-second ad spot during the broadcast of this year was worth 1.4 million

Оскар

What mistakes are made when copying the format:

1. Vruchanty.

The camp the past ...

No, this is not what you think. It is a different association.
Were you a child in the camp or not - is not important. I think that some things are laid at the subconscious level ...

I look at people for whom we arrange the event. Successful, adults, business ... creativity. Invent: "neeet, no one will participate in this farce", "let's do something more serious," I do not believe that adult uncles and aunts will jump in an embrace on a log "...

Event Cosmo

Cosmo Magazine held an unusual event, which aims - one picture in a magazine.

To start with advertising in the magazine and on the radio caught "girls Cosmo" - suitable for the format. Next gathered on the beach, lined up in sequence (as seen in the photo - pegs hammered into the sand, string svzyaannye) and took the photo from a helicopter. And after - buffet, of course, easy.

Russia Cosmo looked out the window and pondered ...

Event managers in the West

I have made several projects with foreign managers Multilateral humanitarian organizations.
They struck me quite maniacal attention to detail and patience pronounce all the details.
Detailing the whole project was deeper than my acquaintance domestic projects.

Within the company's Oscar sponsors organize their parties. For example, Mercedes - his own.
We drove a car to the hotel, set, polished, tires sprinkled with a special compound.
They - all the same, but still, rugs, bed. Reds. A trifle, but nice.
 

Interview Eventmarket about the crisis

At the end of 2008 we did an interview Eventmarket about the crisis.

Interview with Alexander Shumovich and Aleksey Berlov - partners of Eventum Premo.

- Do you feel the impact of the crisis?
 

Date like Event

Some believe that some professions only pretend to be real. For example, a nuclear physicist working at a nuclear power plant - has these highly specialized knowledge. This is a profession. Or a fighter pilot - he is also a professional in every sense of the word.
 

How to evaluate the effectiveness of the event?

How to evaluate the effectiveness of the event? There are many opinions, but the techniques as such are not many. To understand this, let's start to divide the concept of Event Management and Event Marketing, which are often confused.

What do event managers dream? Event of dream!

What dream of the organizers of events? Agree, it is curious. Business without Big Ideas - boring. Should be a great goal to strive for it. For event organizers must Dreams event.
The site Eventum, when filling out job candidates can enter events that they dream to organize. To compile this ranking have been processed more than 200 questionnaires. Here is a list of the most desired activities

1. Olympic Games 2014 in Sochi
2. G8 summit
3. Brazilian Carnival
4. Oscar ceremony
5. World Economic Forum
6. Moscow Fashion Week

Steepest Event company in the world

If you drive on a good new car, you do not feel the speed. Excellent sound insulation - you do not hear the noise of the road. Excellent suspension and no sense of shaking. Past the floating field, cozy houses ... you drink coffee, enjoy the peaceful scenery, in other words - all excellent, full of thrill. But this feeling of comfort can be deceptive - you feel that you eat slowly, even though you have 120 km / h instead of 60 ... you can get into an accident, and Air-bag will not save you.

About the blog

Hi!

We decided to start it. Our blog.

Mirror of the blog will exist in ЖЖ.

What we write: about our activities and our people, about events in Russia and elsewhere, about why it works and how, about why some events are transformed into festival and others and are "marketing activities".

Yours
Eventum Premo,

March 2009.
 

Алексей Берлов's picture

Efficiency - simply

Efficiency - this is very, very simple thing. Give an example.