You are afraid to be ridiculous? You are afraid to be interesting? Then to a press with you not on the way. After all that such, as a matter of fact, work of the PR-manager? It not only scrupulous reading of press releases in which many like to take a great interest. First of all is a creation of information occasions, and such which can interest blase in events journalistic brotherhood. Any student names to you pair of tens "actual" and "interesting" reason, however, as practice shows, the theory is true no means always.